Small Organisation Developpment Essay Example | Topics and Well Written Essays - 2500 words

Small Organisation Developpment - Essay Example This research will begin with the statement that contemporary marketing environments are highly dynamic and complex since marketing situations are largely influenced by technology, globalization and fierce competition in the market. Therefore, marketers are required to look at most effective strategies that can help them achieve competitive advantages as well as long-term profitability. As Carpenter and Sanders noted, marketers are always trying to sell their products or services to the targeted customers with a deliberate attempt to gain an advantage over other providers of the same products or services in the same market, and in order to achieve the marketing objectives, he is required to carry out effective planning and decision making. Armstrong and Kotler emphasized that a marketing plan, probably including its mission and vision, is one that identifies and defines the marketing activities of the business in terms of satisfying basic needs of its customers. Satisfying customersà ¢â‚¬â„¢ specific or general wants and needs is at the core of marketing and this itself is the basis of marketing objectives as well. Experts in the field of business found that a successful entrepreneur is one who brings a newer idea, finds opportunities to convert the same to a profitable venture, uses innovation and technology for producing something new and markets the same in a more attractive way. Treffinger, Isaksen, and Stead-Dorval emphasized that creative thinking is also an important characteristic of an entrepreneur and thus he will be able to create a newer marketing opportunity. Acs and Audretsch argued that an entrepreneur is able to create a better marketing order. When it comes to Down at Hele, company’s founder William Knapman’s outstanding entrepreneurial skills helped him uncover the hidden marketing opportunity surrounding hedgerow. He thought about restoring hedgerow for meeting the environmental management needs and for that purpose he tried to t urn traditional farm buildings into productive use. Though this can simply be considered as the unexpected and incongruous happening of an idea, the same can further be developed and converted to a very long-term profitable marketing opportunity if there are an effective plan and appropriate foreseeing of what and how it should be marketed.