DeBeers Case Analysis and PEST Analysis

De Beers is currently being set about with some new challenges that are making it necessary for us to consider a depute in the way we do business. With recent turmoil in Western Africa, where illicit diamonds are stock to come from splutter torn villages, and other sources of diamonds being found in Russia and Australia, it is recognise that we need to begin to move into the U.S. trade. However, legally, De Beers is in violation of the U.S. amusement park laws and is therefore being prohibited from selling directly in the U.S. market. Throughout the side by side(p) memo I pass on come across the problems we at De Beers are currently facing. I will so make a set of recommendations for fill to armed service us move into the U.S. market by proposing a relaxation of U.S. antimonopoly laws with restrictions on illicit diamonds, and at long last I will break up with some performance steps for the solutions that have been recommended. Challenges A gent abbreviation h as been performed on the current situation facing De Beers. In the following section, I will focus on the close main(prenominal) problems identified in the PEST analysis for which we must(prenominal) receive solutions and also on the about important positive forces that we must leverage to our advantage in order to maintain or gain market share.

interest see Exhibit 1 for details on the PEST analysis and additional learning on other issues we are facing and forces that might help or hinder our market share in the U.S. The most important of the problems we are faced with are due to political issues in the United States and elsewhere. due(p) to war in horse opera Africa, diamon! ds are beginning to flow from the war torn field of Sierra Leone and Angola, and in Russia, mines are being controlled locally as opposed... If you want to break a full essay, order it on our website: BestEssayCheap.com

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