Who are the Green Consumers, and What do they want?

- - WHO IS THE GREEN CONSUMER, AND WHAT DOES HE/SHE WANT?          Purpose         Green market is one(a) of the hottest trends being used by marketers these days. In 1989 it b bely existed, merely by 1990 it was all the rage (1, 25). In the past decade, Americans gather in displayed an increasing concern for the environment as they lower to suck in up it is slowly deteriorating. More than seventy percent of the one hundred eighty gazillion tons of trash disposed each year in the United States is buried in landfills, and the landfills are reaching capacity. On top of this, the hole in the ozone layer continues to grow larger, grave numerous amounts of people with skin cancer (6, 117). In response, companies must(prenominal) begin to make changes to their products, their claims, packaging, and manufacturing processes in govern to offer consumers a tidy and safer environment. Some companies open already started to engage in distort marketing activities. For example, Procter and Gamble is now packaging Tide, Cheer, Era, and Dash in bottles make of twenty five percent recycled plastic and has introduced the slit line ever concentrated fabric softener refill bundle (3, 24). umpteen other companies have also jumped on the new-fashioned environmental marketing bandwagon. For instance, in Toronto, Canada, the Loblaw grocery chain provides customers with its sustain private label line called Presidents Choice Green.

The line offers phosphate-free detergents, biodegradable diapers, and high-efficiency erupt bulbs. In addition, all Presidents Choice Green products are produced in a bright green package made! from recyclable paper (5, 38).         The problem with green marketing has been that the sales of these products have not met the expectations most companies had envisioned. One reason for this problem is that green products often cost more than non-green products. Therefore, consumers are apparently not responding because their economic... If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay